About us

My Meera Store, where each piece narrates a tale of love, devotion, and the beauty of self-acceptance.
Inspired by the historic figure Meera Bai and her unwavering devotion to Lord Krishna, we infuse her passionate soul into our craft of jewelry design.

The name "Meera" holds profound significance, embodying distinct uniqueness. "Meera" symbolizes "My Era," recognizing life's inherent imperfections, which are cherished as they mirror the authenticity of the natural world. Embracing the raw beauty of natural agate stones in their original form, we symbolize the essence of My Meera - My Era.

Welcome to My Meera Store, where every piece welcomes you to a story of affection, commitment, and the beauty found in embracing one's true self!

 

About the founder: Jinal Choksi

I’m Jinal Choksi, a designer at heart and an entrepreneur by training, with a Master’s in Entrepreneurship from Nirma University, Ahmedabad. My journey into jewelry was influenced by a lifelong pursuit of natural beauty and authenticity—qualities I seek in everything around me. Growing up in a family where jewelry wasn’t just business but a way of life, I found my path into this craft almost instinctively.

I’m a self-taught designer who believes in the power of staying real and embracing the raw beauty of nature, especially through the natural allure of agate stones. To me, each piece of jewelry is a testament to the beauty of simplicity and nature's artistry. Jewelry design runs in my blood, yet every creation is a fresh journey, a way to connect deeply with the essence of my craft.

For me, My Meera Store is more than a brand—it’s an extension of my values, my heritage, and my love for the naturally beautiful.

 

 

Location of My Meera Store: